During my graphic design internship at AKA NYC, I collaborated with a team to bring "Holes the Musical" to life. While others focused on Social Media, Paid Partnerships, and other aspects, I concentrated on crafting the design elements, ensuring the visual identity aligned with the show's theme. I created two versions of the key art, ultimately focusing on one for the project. Below are examples of social media posts, desktop ads, Front-of-House mockups, strategically placed ads, paid partnerships with Nike and Dunkin Donuts, and a teaser video.
Research For my project, I conducted in-depth research to shape the show's art direction, drawing from motifs in "Holes" the movie and book. I created mood boards featuring barren landscapes, circular symbols, southern design elements, children's book styles, and darker themes. I also drew inspiration from Disney musicals. This research led to two key art pieces: one staying true to the original movie design with added illustrations, and another offering a fresh, modern take that evokes wonder and excitement.