As Creative Director for TEDxBinghamtonUniversity, I led the creation of the event's visual identity, including the logo, branding system, promotional materials, and motion graphics. Centered around the theme Odyssey, the event explored growth, resilience, and the journey of overcoming challenges.
Goal / Brief
My role was to develop a cohesive visual identity inspired by themes of exploration, mythology, and personal growth, and apply it across the event's marketing materials.
What I'm Proud Of
I'm especially proud of the animated opening sequence I created for the event. Inspired by Greek mythology, I hand-illustrated and animated the piece, combining my love of illustration and motion design into one project.
Challenges
The communication on the approved art and during the design process was unreliable at times causing some inconsistencies in the branding. In the future, I plan to ask all necessary questions beforehand to avoid this issue arising again.
Credits
Role: Creative Director
Organization: TEDxBinghamtonUniversity
