Rolling Thunder: A Vietnam Rock Journey is a musical that explores the personal stories and experiences of those affected by the Vietnam War through the music of the era. The production was presented at New World Stages in 2025.
Goal / Brief
The key art and title treatment were provided by the client prior to my involvement. My role focused on adapting the existing campaign across a variety of applications and supporting the visual identity of the production throughout its run.
What I'm Proud Of
I'm especially proud of the front-of-house materials I created for the production. Much of my work is typically seen in digital spaces, so it was rewarding to design pieces that became a physical part of the theater experience. Seeing the work displayed in the venue allowed me to think about scale, audience interaction, and the long-term impact of environmental design.
Credits
Key Art: Unknown
Creative Director: Christopher Lueck
Additional Designer: Reggie Gordon
Agency: The Pekoe Group
All work shown is my own.
