2:22 A Ghost Story is a supernatural thriller about a couple who begin experiencing unexplained events in their home, leading them to question whether a ghost is haunting them.
Goal / Brief
The key art and title treatment were provided by the client. Although the production had previously run in the West End and on tour, there were no brand guidelines. My role was to expand the existing visual identity and adapt it across new marketing materials.
Challenges
One of the biggest challenges was rebuilding the title treatment into a more usable format. The original logo was created in Photoshop using multiple blending effects, and the original font files were unavailable. To create scalable and versatile assets, I recreated the "2:22" portion of the logo from scratch.
What I'm Proud Of
I'm particularly proud of the digital campaign assets I created, especially the Meta ads. I enjoyed incorporating glowing effects and subtle glitch treatments to reinforce the show's eerie atmosphere.
Credits
Creative Director: Christopher Lueck
Agency: The Pekoe Group
