A Wonderful World: The Louis Armstrong Musical is a jukebox musical celebrating the life and music of Louis Armstrong through performances of his most iconic songs. The production played at Studio 54 during the 2024–2025 Broadway season.
Goal / Brief
This was my first client after joining The Pekoe Group full-time. The show's branding had already been established when I joined the account shortly after opening. My role focused on maintaining and expanding the campaign through digital advertising, banner ads, quote graphics, and other promotional materials throughout the remainder of the production's run.
What I'm Proud Of
One highlight of the project was creating advertising materials that appeared during a New York Knicks halftime performance featuring the cast. It was exciting to see my work displayed in such a high-visibility setting and reach an audience beyond the theater community.
Credits
Title Treatment: Christina D'Angelo
Illustration: Zharia Shinn
Creative Director: Christopher Lueck
Additional Designer: Kelly Ganning
Agency: The Pekoe Group
All work shown is my own.
