As Graphic Design Lead for Harpur Edge, I worked closely with the marketing team while managing a team of student designers. My responsibilities included training designers, organizing meetings, delegating tasks, and creating promotional materials across a variety of platforms.
Goal / Brief
I created graphics for Instagram, Brightspace, campus digital displays, and print materials to promote Harpur Edge's programs and opportunities. The work supported Harpur Edge's mission of helping students develop professionally, intellectually, and personally.
Challenges
One of the biggest challenges was the wide variety of content and the creative freedom that came with it. Because each initiative had different goals and audiences, it was difficult to establish a consistent visual style while keeping the designs fresh and engaging.
What I'm Proud Of
I'm proud of the range of design work I created during my time with Harpur Edge. The variety of projects gave me the opportunity to experiment with different trends, styles, and visual approaches, helping me grow as a designer while keeping each campaign unique.
Credits
Role: Graphic Design Lead
Organization: Harpur Edge
